Handmade in small batches for natural goodness, discover the best beard products.

Shane Cowell in 2010 decided to create Cowells Grooming products to help create a brighter future for his son with autism. A dad of 9 plus years at the time Shane wanted to create a business for his son where his son can in the future use his creative computer skills to
provide for himself and have a legacy. $1 from every sale is donated to Autism Australia.
A bearded man of 20 years himself, Shane decided to study a diploma in organic hair care and put his first-hand knowledge and experience of taming and styling his facial hair to good use in a growing industry. After working on his beard formulas for 9 years in 2019 Cowells Grooming Products was launched.
Focusing on simplicity and quality (the secret to creating the best beard care products or any product), Cowells beard products was brought to life through knowledge and passion for helping others.
Cowells Grooming Products are made from the highest quality products and designed to be simple and maintain, style and groom any style of beard the Cowell way.