In 2015, owner Shane Cowell decided to embark on a journey to establish a brand, driven by innovation and his desire to leave a legacy for his son. Inspired to instil in his son the value of pursuing dreams, he channeled his entrepreneurial passion into growing a household name in men's grooming products. Drawing from his family's heritage in natural soaps and cosmetics, including grooming products, he recognised an unmet need for small batch, freshly made to order, personalised, high-quality beard care solutions amidst the market's limited offerings.
With a bold vision, he sought to create a brand that would resonate Australia and world wide and known for custom scented, inovative, high-quality products.
Leveraging his expertise as a mixologist and molecular mixologist, acquired through collaborations with renowned global brands, He unveiled Cowells Grooming Products in 2020, specialising in meticulously scented beard oils, beard balms, beard waxes, beard kits, along with new world first products, hair care and skin care essentials for men. Cowells Grooming Products has quickly emerged as a brand of innovation, excellence, and affordability within the competitive grooming industry.
Today, nestled in the heart of Sydney, Australia, Cowells Grooming Products continues to craft its range by hand in small made to order batches, epitomizing a commitment to crafting the finest-quality, best-smelling small batch products at fair prices. Beyond our offerings, we prioritize sourcing natural and organic ingredients, eschewing extravagant marketing expenses to ensure our customers receive unrivaled value and service with every purchase.
Join us in celebrating the ethos of Cowells Grooming Products—a dedication to excellence, quality, innovation, and affordability. From all in one beard products to beard oils and balms tailored to your unique scent profile to a comprehensive range of grooming essentials, including beard brushes, combs, 2 in 1 beard shampoo and conditioners, waxes, and butters, our mission is to promote the importance of looking after yourself and the grooming experience throughout Australia and worldwide.
Discover the Cowells difference—where every grooming product embodies the perfect blend of quality and affordability.
"Groom it with care. Wear it with pride."
