Beard Product FAQs

What makes Cowells Grooming Products different from other products?

Cowells Grooming Products are made fresh from high-quality organic and all natural ingredients to give you the highest quality and best value in Australia. Our products are tried and tested for everyday use. Our products are free from harsh chemicals and designed to nourish both beard and skin.

With a wide variety of grooming products, Cowells has a product and scent to suit you, your lifestyle and your grooming needs.

With locally sourced ingredients and less packaging we support local business and the environment.

1. How should I store my beard products?

  1. Beard Oil: Store in a cool, dark place away from direct sunlight to prevent degradation of oils. Avoid extreme temperatures to maintain its consistency and effectiveness.

  2. Beard Balm: Keep in a dry, cool environment to prevent melting or alteration of its texture. Seal tightly after each use to maintain freshness and prevent moisture from getting in.

  3. Whipped Beard Butter: Store in a cool, dry place to maintain its whipped texture. Avoid exposure to heat or sunlight, as it can cause melting and alteration of consistency.

  4. Mustache Wax: Keep in a cool, dry place to prevent softening or melting. Ensure the lid is tightly closed to prevent air exposure, which can dry out the wax.

  5. Beard Wash: Store in a cool, dry place away from moisture to prevent mold growth. Ensure the container is tightly sealed to maintain the consistency of the product.

  6. Citrus Pink Himalayan Facial Scrub: Store in a cool, dry place away from direct sunlight to maintain the integrity of the ingredients. Ensure the lid is tightly closed to prevent moisture from entering and affecting the texture of the scrub.

  7. Matte Hair Clay: Keep in a cool, dry place to prevent softening or alteration of its texture. Seal the container tightly after each use to prevent moisture from getting in, which can affect its hold and matte finish.

  8. Matte Hair Pomade: Store in a cool, dry area away from sunlight to maintain its consistency and hold. Ensure the lid is securely closed to prevent drying out and to preserve the matte finish.

  9. Hair Cream: Keep in a cool, dry place to maintain its texture and effectiveness. Avoid exposure to heat or sunlight, as it can alter the consistency and efficacy of the product. Ensure the container is tightly sealed after each use to prevent moisture from getting in.

2. What causes beard balm or wax crystallisation and how do prevent and fix?

What causes a beard balm or wax to crystallise?

Due to Australian weather or temperatures during transit cause beard balm or wax to be prone to melting. This causes the products to solidify again once back in a cooler environment or the temp drops but it solidifies unevenly casing crystallisation. It is not an indication of a poor quality product.

3. Is a beard balm or wax ruined if it has crystallisation?

No it is fine but if you don’t like the texture follow the below instructions to prevention it from happening and steps to fix it.


  1. Store in a cool, dry place: Keep your beard balm away from direct sunlight and extreme temperatures to prevent crystallisation.
  2. Use clean tools: Avoid introducing moisture into the balm by using clean hands or tools when scooping out the product.
  3. Seal tightly: Ensure the lid is tightly closed after each use to minimize exposure to air, which can contribute to crystallization.

Fixing crystallization:

  1. Warm the balm: Place the container of beard balm in a bowl of warm water or use a hairdryer on a low setting to gently warm the balm until it’s a liquid. Be cautious not to overheat it.
  2. Stir: Stir it thoroughly with a clean utensil to redistribute the ingredients and break up any crystals.
  3. Allow to cool: Let the balm cool down in the fridge straight away after storing do not let it cool at room temperature. This helps to stabilize its consistency and prevent further crystallization.
  4. Repeat if necessary: If crystallization persist occurs the product is still fine even if you choose not to reheat it, if happens again repeat the warming and stirring process until the balm returns to its desired texture.

4. Why should I use Cowells beard products? 

Generally speaking, our beard products are designed to nourish and style your beard.

Cowells offers you a range of beard butter, beard oil and beard balm specially formulated for skin and beard. Each product uses a different combination of ingredients for its specific purpose but also to complement each other. So, for example if you are using a beard oil followed by a beard balm you are not doubling up on the same benefits. Our products are suited to all styles of beards, hair and skin types.

Cowells Beard Oil

Cowells beard oil is designed to keep the skin hydrated by replenishing the oils required to grow and maintain a healthy beard while conditioning both the skin and the beard, keeping your beard soft and you skin healthy, giving your beard the best base and everyday nourishment to look, feel and grow its best.

We recommend applying Cowells beard oils each morning or evening to condition and nourish your beard and to maintain healthy skin.

Cowells Beard Balm

Cowells beard balm is designed to be a conditioning leave in product for during the day or evening and can aid in controlling and styling the beard for those who want to tame a beard that just likes to do its own thing.

The best time to use Cowells beard balm? Straight after applying Cowells beard oil in the morning for a light feel in beard and hold or before heading out anywhere you want to look fresh and styled for longer.

Cowells Whipped Beard Butter

Cowells whipped beard butter is designed to be a flexible softer option to beard balm. It is best used as a leave in conditioner for the beard before going to bed. Once warmed in the palm of your hands, it has a buttery soft texture that emulsifies to coat the beard with the smallest amount. Cowells whipped beard butter is designed for maximum hydration for your beard, nongreasy and fast absorbing.

Cowells Whipped Beard and Mustache Oil

Cowells whipped beard and mustache oil is a world first and a grooming product game changer. Designed to have the benefits of a beard oil, balm and butter all in one. With the added ingredients of Hyaluronic Acid and Witch Hazel along with its butters and carrier oils your beard and skin will never be in better shape. The design of the product is also aimed at saving you grooming time and can be used any time of day or night.

Cowells Mustache Wax

Cowells premium medium and strong hold mustache waxes have been tried and tested on all styles of mustaches and there is no mistaking you can't get a better mustache wax around. Made from all natural and organic ingredients our mustache waxes are designed to last in any weather condition and through any activity.

Cowells Beard Wash and Mustache Wash

Cowells beard and mustache wash are made from the highest quality ingredients designed to rehydrate both skin and facial hair while ridding them of the toughest grim without stripaway any natural oils and drying your hair out.

5. What beard products should I use?

This is open to opinion and knowing your own beard. Our products are designed for any skin and hair types, but we recommend trying our range and fragrances to find what suits and works for you.

6. How long do beard products last? 

When used correctly each Cowells product should last you the following length of time when following our recommended grooming routine.

Cowells 50ml beard oil 45 days

Cowells 60g beard balm 45 days

Cowells 100g whipped beard butter, pomade and cream 60 days.

Cowells 40g mustache wax 60 days

Cowells 125ml mustache wash 90 days

Cowells 250ml beard wash 90 days

7. Do Cowells grooming products contain any harmful chemicals?

All Cowells Grooming Products are made from natural and organic ingredients and contain fragrance from essential oils and a small percentage of fragrance oils. Our products are made from a range of beeswax, mango butter, shea butter, vitamin E and other carrier oils.

As with all products, we always recommend applying a small amount to your skin to test for any reactions. If you have any reactions, discontinue use and seek medical advice.

If you have sensitive skin or have allergies this is always best before applying to the beard. 

To help those with sensitive or irritable skin we offer non scented products made from all natural and organic ingredients.

8. How often should I use beard products?

Again, once you know your beard and what Cowells products you like and which suit your beard, you can use our products as much as you like.

Our recommendation is:

Beard oil: Daily for beard maintenance after a shower or washing your face and beard, while the skin and beard are warm.

Beard balm: Whenever styling and you need your beard looking slick for a long period of time or wish to protect it from the elements.

Whipped beard butter: For those who want to ensure beard health and a soft great looking beard. Whipped butter is best used at night before bed but can be used any time.

9. How often should I wash and groom my beard?

Allowing your beard to live in its natural oils for long periods keeps it healthy. We recommend wash your facial hair with our dedicated beard wash or mustache wash 2 - 3 times per week max.

Grooming is all down to the individual. If you are grooming to look fresh or growing your beard - less is more.

10. What is the difference between Cowells whipped beard butter and beard balm?

Cowells whipped beard butter has a softer consistency to balm when heated in the palms of your hands. Cowells beard balm has a stiff consistency due to containing beeswax and won't be as oily as beard butter when warmed in the hands. Both products are designed to be non-greasy, fast absorbing and feel light on the beard but have different holding strengths. Each product is designed to have a subtle fragrance that lasts for a long time. Cowells whipped beard butter has been designed to hydrate and condition your beard and Cowell’s beard balm has been designed to condition, style and protect your beard.

11. What are the benefits of whipped beard butter?

Whipped beard butter is a light leave in conditioner that contains no beeswax and is designed for best use at night when going to bed to keep the beard and skin hydrated and conditioned while you sleep. Cowells Whipped Beard and Mustache Oil is a mix of beard oil, beard balm and whipped beard butter with added ingredients. It is designed to give you the benefits of all products to save you time.

12. What are the benefits of beard balm?

Cowells beard balm is designed to be applied after beard oil to lock in the oils of the hair, beard oil and balm keeping your facial hair protected from the elements and hydrated all day long. Beard balm can also help control annoying hairs that like to do their own thing. It is designed to be light enough to coat your beard but give you control and hold. It is suited to any beard type and length.

13. What are the benefits of beard oil?

Beard oil is designed to look after the skin under your beard and keep it conditioned so it can allow beard hair to grow its best. It is also designed to be a conditioner moisturizing and softening beard hair. It helps promote beard health, skin health, and reduce/ eliminate beard itch.

14. What Cowells Grooming Products should I use on a short beard?

Short beards can feel harsh, brittle and can make your skin feel itchy. We recommend using Cowells beard oil from the first day of trying to grow a beard.

Once you have gained some length, use Cowells whipped beard butter to keep your beard conditioned and healthy or balm to keep your facial hair well-conditioned, protected and styled throughout the day.

15. What Cowells Grooming Products should I use on a mid-length to long length beard?

We recommend Using Cowells beard butter and beard oil as they will allow you to carry out beard maintenance quicker and easier and balm as when needed for styling on medium length beards.

16. How long do Cowells Grooming Products last?

Cowells Grooming Products are designed to last 12+ months from opening if stored in cool temperatures out of direct sunlight. 

17. How long will my order take to be delivered?

Cowells Grooming Products uses Australia Post for shipping. Due Australia Post some deliveries maybe delayed and out of our control. If you are in Australia generally 3 - 7 business days on average. If you are outside Australia 2 - 3 weeks on average. You receive tracking on all orders.

18. How do I return my products if I am unhappy with them?

If for any reason you are unhappy with Cowells Grooming Products, please contact us.  If they arrive damaged, please take an image of your product within 72 hours of receiving your product and contact us below. We offer a 30 day money back guarantee on all products.